Built our own green in our backyard. He spent all of December 2016 practicing trick shots of his own and began uploading them to Instagram. GOLF senior writer Alan Shipnuck writes longform features and a monthly column for GOLF Magazine and has his own vertical on GOLF.com entitled “The Knockdown,” which is home to podcasts, video vignettes, event coverage and his popular weekly mailbag #AskAlan. I threw out the biggest number I could think of: $60,000. “I really questioned if people would watch half an hour of a golf match when there’s nothing at stake,” George says. Shipnuck is very active on Twitter, with a following of 50,000. “I left a good job in finance,” he says, “and my With an audience this vast, advertisers and endorsement partners By the end of the summer Garrett’s GM Golf feed on YouTube had 150,000 subscribers. Off-camera, they talked a lot of shop. (Wes reached the PGA Tour in 2016 and won at Hilton Head the following year.) “Funny how it’s flipped. Now I’m the one coming to him for advice.”. If he made that, I would be a believer. parents were baffled. “Turns out the answer is yes. and a way to funnel viewers to YouTube.
A typical video is 30 to 40 minutes featuring Garrett and regulars like his cousin Micah Morris and friends Stephen Castaneda and Matt Scharff. Garrett was an accomplished junior golfer, a gifted scrambler who once won a tournament by shooting a closing 68 despite hitting only two fairways. “I had a ton of questions about social media and how they built their brand,” he says. group of likable kids playing golf at a high level and having a good time. One thing led to another and Bryan Bros. I said, ‘Son, you need to drop out of school immediately because you’ve got lightning in a bottle right now. 262.5k Followers, 714 Following, 719 Posts - See Instagram photos and videos from Garrett Clark (@gm__golf)
GM Golf now has more than 200,000 subscribers and more than 33 is have fun, stay true to ourselves, make the kind of content we enjoy and a chuckle. There are a lot of people out there who just love golf, and if the people on screen are having fun, the audience will find you.” Both Bryan brothers suddenly seem more relaxed on camera, which George ascribes to having studied Garrett: “He’s a fun, quirky individual. Cool stuff. “It’s been fun to see that and continue to see the power of our story grow.” Pursell Farms is now considering building special on-site lodging for Garrett and other such content creators to become regular presences around the resort. deal with Garrett even though he only shaves about once a month,” Jerry says with
though he had his skeptics. When the world ground to a halt because of the coronavirus, Garrett and his pals hunkered down at Pursell Farms with the blessing of the resort. “YouTube is where the money is,” says followers. “It was World War III,” Jerry says. His Instagram audience began to build. (Each has his own thriving YouTube channel.) (“We’re big on safeguarding the brand,” Jerry says. Along the way, Garrett’s impact continues to grow. They might have a traditional match or ornate game of H-O-R-S-E or play a round with only one club or all of their clubheads wrapped in 100 layers of duct tape. It was one night in particular, at the PGA Show in Orlando in January 2015, when the magnitude of the moment hit George, who slumped on a couch and muttered, “I can’t believe this is real.”. He’s very relatable. Garrett’s two accounts on Instagram have more than 230,000 62.6k Followers, 698 Following, 130 Posts - See Instagram photos and videos from Micah Morris (@micahtmorris) Growing up in Kansas City, Garrett Clark was an ardent fan of the Bryan Bros. From the age of nine he had his own YouTube channel featuring him “just doing stupid stuff around the house,” he says. That afternoon these down-on-their-luck, wannabe touring pros filmed their own version and uploaded it to YouTube and promoted it on Twitter. The ensuing summer he didn’t play dozens of junior tournaments, as he always had, focusing instead on creating fun videos. In January 2014, Wes and George Bryan were driving home to Columbia, S.C., from Orlando, where they had auditioned for The Big Break, when Wes happened upon a video on YouTube of a golfer throwing his ball in the air and smashing it before it touched the ground. Matt Scharff was among the crew who made the most of their quarantine at Pursell Farms. It’s just a have come calling, targeting the youthful viewership. GOLF.com and GOLF Magazine are published by EB GOLF MEDIA LLC, a division of 8AM GOLF, How this entrepreneur built a brand chronicling golf challenges with his friends, Why Augusta National will forever remind me of a bond that will never be broken, 2020 Houston Open live coverage: How to watch Round 1 on Thursday, The story behind the Masters’ first-ever color-TV broadcast, The unthinkable feat Jack Nicklaus believes Bryson DeChambeau could pull off at the 2020 Masters, 16 takeaways from Brooks Koepka's hysterical Instagram state of the union, WATCH: 5-year-old boy hits a fanny-tastic shot right at his mom, WATCH: If you can't stand the heat, stay out of this kitchen golf course, WATCH: Bryson DeChambeau's terrifying trick shot will make you cringe, British Open champion Francesco Molinari already has his retirement planned out, WATCH: Trick shot artist Wesley Bryan pulls off lefty chip shot in competition at Sony Open, WATCH: Man takes driver to the groin when trick shot goes horribly wrong, Wesley Bryan plays speed golf, finishes final round in just 89 minutes, WATCH: Jon Rahm shows off a 'squat flop shot' on the range. The production quality of the videos is simple but clean, with occasional surprising touches, but the key is Garrett himself: a good-looking kid with a sweet swing and slightly goofy presence who, crucially, never appears to be trying too hard. Golf became a mini-empire, flooding various social media channels with trick-shots videos. “Dude, that’s sick,” George enthused.
“Racy content might get you views in the short-term but it costs you partnerships.”), What’s striking about the videos (which are embedded with seven or In one charming half-hour tale, Garrett went to a thrift store, bought a golf bag and set of irons for the grand total of $3.81 and then went out and played nine holes in four over par.
Well, he made that in a heartbeat. “People have continued calling in, showing up to the course looking to catch a glimpse of the guys filming, booking times to stay in the summer and fall, and reaching out for all kinds of inquiries,” Pursell says. When it reached 100 views, they decided to do another video. Micah Jones Executive Assistant/Web Manager at Santa Ana Golf Club, Inc. (Santa Ana GC, Twin Warriors GC, Prairie Star Restaurant) I’ve always tried to be too perfect on-camera.
Eric Michael Savage / Nobody Loves Jet Lag.
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